Before anyone opens your website, all they see on Google are two lines: the page title and a short description. Test both for desktop and mobile here and see at once where Google would cut them off.
Two lines that decide the click
The page title is the blue heading in the search result, the meta description is the grey text below it. Together they answer in a second what hungry people want to know: what is on offer, where is it, and why this place?
Good titles name the cuisine or type of venue and the location, the way guests search: “pizzeria in Vienna Neubau”, “breakfast café Graz”, “hotel on Lake Wolfgang”. The venue’s name fits at the end, unless it is well known anyway.
Why Google measures in pixels
Google doesn’t cut by characters but by width. A “W” takes up more space than an “i”, which is why the preview measures in pixels. On mobile the title is cut off earlier than on desktop, so the most important part belongs at the front.
Google sometimes puts the description together itself, for example from your page text. A good description of your own increases the chance that your preferred version appears.
A title of its own for every page
Home page, menu, lunch menu, rooms, events and reservations are separate reasons to search. Give each page its own title and description, and Google will find exactly the right page for “lunch menu Linz city centre”.